Monday, September 1, 2008

Is Facebook a new useful tool for business? (part 1)

Yesterday I read two articles talking about Facebook potentials in business management and advertisement. It is quite interesting to see how a student-friendly social network can be used in different aspects of the business world. Because I am a business major, I hopefully will be able to apply these benefits in my work in the future.

In the article "Real world social network vs. facebook social network" , Clive Thompson claimed that Facebook social network is more effective than real life social network. He explained that Facebook will help eliminating the "weak link" (a person who does most of the work but is not repsonsible for it) in a real life social network. I agree with his point because I have experienced this benefit by using Facebook. Because Facebook is able to expose the general activities in your circle of friends (mini-feed), shows which friend is connected (online facebook chat) and introduce users to "people you may know", the social network is great at linking you to the person that has information in your company. Therefore, data mining becomes easier and the company network is tightened effectively. Although Thomspon warned us about the dilemma of losing data and privacy, I do no think companies will face too much problem with the way social networks like Facebook work. Facebook has ben introducing more ways of protecting its customer privacy by providing feature for limited profile or only connecting people with similar network, interests and workload. Now users can work on their own page and choose who they want to be exposed to and can still find the "friend" that they might need. I think these features will work the same in a company network.

.....continue

2 comments:

Julie said...

Hello !

Your post was interesting... Actually, I think that the social links and social capital Facebook contributes to make can be more effective and useful in the business world or within a company than in our personal lives...

Indeed and on the one hand, within a company, you kind of already know the people. And then, Facebook just helps fastening the access to information and to "strategic people"...

But on the other hand, most of the big companies do not need an open network that can lead to "loosing data and privacy" as you said, because they have an "Intranet" network that only connects the people within the company. Facebook can be friendlier, and more socializing in a company, but it may lead to wastes of time, in my opinion (the Facebook temptation when you are working...)... What do you think?

Jacques_pah said...

Actually I was using Facebook as an example of how these social networks can be applied to a company's business environment. The chance of losing data in a company is definitely possible. Not everyone in the company should know about certain types of private data unless their job is working directly with them. In addition, it is very sensitive for everyone's work to be exposed in business environment. As mentioned in the article, sometimes employees do not want their boss to know their daily working activites.