As the election of 2008 has ended, I am thrilled that senator Barack Obama had won hands down and is now the president of the United States of America. Never Mr. Barack Obama would have had the same opportunity in my country. This important historically moment shows that raising awareness among voters and young voters particularly is extremely important in presidential election.
As a young person, I am looking for a change. And I, like young American voters believe that Mr. Obama will be the right person. But how did we know all this? It is pointed out that online communication was one of the key influence on the election. I think that Obama won partially is because his "brand" was able to connect to people through support from the Internet better than the brand of John McCain.
According to CNN report (that I watched on TV), most Obama supporters are people of younger generation and online communicating is obviously the best way to reach out to these supporters. Nowadays young people don't even watch TV any more as they busily spend time on the Internet. To raise their awareness, it was very wise of his campaign to use the Internet as an important platform. I was not allowed to vote but I was fully aware of his presentation and his policy in the 2008 election just by going to Facebook.
The reason for failure of John McCain had been speculated as the result from connecting his image with his running mate, Alaskan governor Sarah Palin. I am not sure if it is true. But if it is, the internet certain had certainly been the enemy of Mr. McCain's campaign. The association between McCain and Palin was spreaded worldwide becauseI personally have watched so many parodies about them on the Internet. This proves that the Internet could be a potential risk to an image if not being manipulated effectively.
The two facts above show how greatly people can be influenced towards a marketing campaign through the use of the Internet. It is best to take advantage of the online world correctly because it can backfire and result in great damage.
As a young person, I am looking for a change. And I, like young American voters believe that Mr. Obama will be the right person. But how did we know all this? It is pointed out that online communication was one of the key influence on the election. I think that Obama won partially is because his "brand" was able to connect to people through support from the Internet better than the brand of John McCain.
According to CNN report (that I watched on TV), most Obama supporters are people of younger generation and online communicating is obviously the best way to reach out to these supporters. Nowadays young people don't even watch TV any more as they busily spend time on the Internet. To raise their awareness, it was very wise of his campaign to use the Internet as an important platform. I was not allowed to vote but I was fully aware of his presentation and his policy in the 2008 election just by going to Facebook.
The reason for failure of John McCain had been speculated as the result from connecting his image with his running mate, Alaskan governor Sarah Palin. I am not sure if it is true. But if it is, the internet certain had certainly been the enemy of Mr. McCain's campaign. The association between McCain and Palin was spreaded worldwide becauseI personally have watched so many parodies about them on the Internet. This proves that the Internet could be a potential risk to an image if not being manipulated effectively.
The two facts above show how greatly people can be influenced towards a marketing campaign through the use of the Internet. It is best to take advantage of the online world correctly because it can backfire and result in great damage.
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