Sunday, October 12, 2008

Business online network = The new "Connector"?

As a marketing major, I think that it is very important for job seekers to market themselves in today economy. Finding the right "connector" that links you to the job opportunity is crucial. In order to improve the chances, many professionals are going the online way for job hunting. According to ABC News, websites such as LinkedIn and Ryez.com are helping customers strengthen weak ties with their professional colleagues and getting noticed in the job market. I think that these ideas are very practical and have bright future impact on the job finding path.

A good job opportunity in many times is the result of effective networking. The online way of networking requires users to be presented popularly among professionals in very similar manner of networking in real life. Therefore, they will have to establish a good reputation and makes their name trust-worthy on the market. In order to help consumers present themselves in such sense, online networks for job hunters should be able to provide big pool of professionals and companies. According to the ABC News, online networks for professionals have no problem attract new users but in trouble of keeping users revisit their websites.

Unlike a social network such as Facebook, LinkedIn and Ryez.com do not give consumers the thrive to check back daily. The less time users spend to stay connected, the weaker the ties with colleagues and companies will be. So as job opportunities. The network, therefore, will lose its core users and fall flat on the market. In order for these websites to become the new "Connector" for professionals, they need to keep their network broad and strong. In my opinion, they should find positive job-related tools to gain consumers' excitement. Once the problem is solved, there is no doubt that these websites are new ways to find jobs

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